Schedule of Events
Questions
General Show Questions:
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CTIA Educational SessionsConference Recordings and Slide Decks
Track Descriptions
Mobile BlueprintCTIA Educational SessionsView schedules for this year's tracks :
Open Networks: What Will They Be Like & When Will They Be Available?Time: Apr. 01, 2008 from 1:00 PM to 2:30 PM Any device, any application, any media, any time, any where, that’s the promise of Open Networks. But are customers prepared to deal with the challenges of integration and interoperability that Open Networks are likely to bring (to say nothing of the loss of centralized customer service support or device subsidies)? This panel will provide a high-level review of the technical and business issues that providers and customers alike are likely to face as the Era of Open Networks begins.
Questioning IMS: Where are We? What have We Learned? Where are We Going? And When Will We Get There?Time: Apr. 01, 2008 from 1:00 PM to 2:15 PM Does IMS continue to be the best opportunity for operators to take the complexity out of converging their existing networks as they move to a common network platform? This session provides a check-in moment for IMS: What is working and what is not? How overall uptake is going as per original promises and what does the future look like for IMS?
Applications Platforms and Key Trends in Mobile Software DevelopmentTime: Apr. 01, 2008 from 2:30 PM to 3:45 PM This panel will discuss the pros and cons of the various mobile applications platforms—mobile Java, BREW, Adobe Flash lite, iPhone, etc.—and address the key trends and requirements driving mobile software development, including personalization, scalability, flexibility, and the ability to connect to services for a more interactive experience.
Any Device: The Panacea of Open NetworksTime: Apr. 01, 2008 from 3:30 PM to 5:00 PM One of the panacea’s evoked in the calls for open networks is the ability to have any device that technically can attach to the network be allowed to do so. Theoretically, this will enable a whole new class of devices without any voice capability to utilize wireless networks. This discussion with consumer electronics manufacturers and others will look at the types of devices beyond voice handsets that will be enabled by this new paradigm, what the associated services might look like, and how soon, and in what numbers, manufacturers might be providing them.
Phonetop Widgets: The Next Gen Technology for User InterfacesTime: Apr. 01, 2008 from 4:00 PM to 5:15 PM What is the next generation phonetop and what are the key enablers? What are some of the pain points in today's mobile device user experience that mobile widgets and other new phonetop and browser technologies will help to alleviate? Will "mobile widgets" be significantly different than their online counterparts? Will new business models emerge? This discussion is intended to examine the opportunities and challenges posed by bringing widgets to the phonetop.
Defining 4G TechnologyTime: Apr. 02, 2008 from 1:00 PM to 2:15 PM Confusion exists in the marketplace around 4G technologies. This panel will help dispel that confusion by separating the ITU definitions from marketing speak, looking at the hurdles to 4G implementation, including CAPEX, ecosystem development, and rate and royalty structures, and reviewing deployment issues, from timelines to markets to adoption rates, for LTE, WiMAX, and UMB.
Handset Feature Set Road MapTime: Apr. 02, 2008 from 1:00 PM to 2:15 PM This panel comprises representatives from device manufacturers who will report on the outlook for handset feature sets including, messaging, imaging, audio, applications platforms, external memory, PANs, multi-mode (WLAN, WiMAX, etc.), positioning and location-based services.
Cell Site Backhaul: Addressing a Top Cost & Reliability ConcernTime: Apr. 02, 2008 from 2:30 PM to 3:45 PM Cell site backhaul remains one of the top cost items in a wireless network. The shift to 3G and 4G services, with increased bandwidth requirements, will make backhaul among the fastest growing cost elements, as well as a cause of many services outages. This session will look for solutions to address the cost and reliability issues caused by Backhaul, including satellite, terrestrial microwave, fiberless optics and incremental growth of T1s, as well as address the question of whether or not fiber to the individual cell site is the only option, and if so, how it can be made cost effective.
Operating Systems, User Interfaces and Browsers: Where is the Technology Going?Time: Apr. 02, 2008 from 2:30 PM to 3:45 PM Mobile phones are plagued with interoperability issues, making it difficult for applications to run properly on all handsets, hurting both consumers—who find their handset incapable of running the desired application—and applications developers—who have to develop multiple versions of the same application. What are the pros and cons of open versus closed handheld operating systems? This panel will address the likely outcome of the openness rage should it move to the handset, including the long-term effects of this possible technology shift.
Addressing Network Security in the Era of Open Access & Fully Functional Mobile Multimedia DevicesTime: Apr. 02, 2008 from 4:00 PM to 5:15 PM As mobile handsets evolve into fully functional mobile multimedia centers delivering a wide range of Internet services, and mobile operators emerge as virtual ISPs, comprehensive network security becomes paramount. This panel will look at the methods and strategies mobile operators must consider to secure their mobile data networks, including whole architecture versus point product implementations, the role of various security appliances—such as firewalls, intrusion detection and prevention, and VPN—and the new security challenges presented by emerging trends and technologies such as FMC, WiFi access and IMS.
Software as Services: Moving Beyond the Service PlanTime: Apr. 02, 2008 from 4:00 PM to 5:15 PM A growing number of companies are stepping forward to offer consumers a host of applications for wireless handsets. Many believe applications should not be dictated by service plan, but made available to customers through software instead. What are the likely technological and service implications across the ecosystem as applications become more prevalent via software and not through the services contract? This panel will address these questions and more as it confronts the issue of Software as Services.
Mobile LifestylesCTIA Educational SessionsView schedules for this year's tracks :
Addressing Usability in the Wake of the iPhoneTime: Apr. 01, 2008 from 1:00 PM to 2:30 PM This session will provide ‘Best of Usability’ solutions across a variety of applications, including messaging, content access—downloading, streaming, sharing—discoverability and input and output. The iPhone pointed the way. There are many variations, yet the theme is recurring: Make the phone simple; Make content easy to reach.
The Outlook for Mobile Content: Carrier PanelTime: Apr. 01, 2008 from 1:00 PM to 2:30 PM Mobile content and data services have been the fastest growing shares of subscriber revenue over the past 12 months, as sophisticated devices, faster networks and popular applications have proliferated in the marketplace. As a result, after years of hype, mobile data products and services are finally becoming central to the wireless industry's business success. However, the year ahead, while full of the promise for continued growth of mobile data, will hold its share of obstacles, such as tougher overall economic conditions. How will carriers meet these challenges for customers' discretionary spend dollars? What will grab customers' attention in the year ahead? Find out what the carriers have planned in the way of new products and services from the people who have P&L responsibility for Mobile Content within their companies.
The ‘Pro-sumer’ – Leveraging the Overlap between Professional and Consumer SubscribersTime: Apr. 01, 2008 from 3:30 PM to 5:00 PM Mobile devices and wireless networks enable people to better integrate their personal and professional lives. Issues to be addressed by this set of panelists include unified messaging, mobile access to one’s digital content and services, and who pays for what when the enterprise user goes home but continues to use the corporate device?
Mobilizing Community and Social Networks: Getting There From HereTime: Apr. 01, 2008 from 3:30 PM to 5:00 PM The social networking revolution has hit the mobile platform, but what strategies can be used to ease this sector’s growing pains? This session will address the specific areas of growth on the horizon, advertising, the emerging privacy concerns, and how to leverage LBS in taking social networking applications to the next level.
mCommerce – Leveraging New Technologies to Facilitate Mobile ShoppingTime: Apr. 02, 2008 from 1:00 PM to 2:30 PM Shopping is not about the mall anymore. The mobile consumer can leverage cameraphones for bar code (2D) scanning, 3G (and 4G) networks, NFC and other technologies to allow them to achieve new levels of product research and discovery. But how can ecosystem players work together to jumpstart mobile shopping/browsing for both digital and physical goods and payment/purchase via the mobile device? This session will feature leaders in NFC, retail, consumer marketing and consumer goods detailing the steps the industry must take to transform the mobile device into an-always on/always-with-you shopping portal.
Carrier CMO Plenary Address: Creating New Business Models, Products and Services in a Changing Wireless WorldTime: Apr. 02, 2008 from 1:00 PM to 2:30 PM How will wireless operators adjust to compete in a fast approaching future of open networks and fixed / mobile convergence? What will carriers need to do to remain relevant and be competitive? With whom will they partner? Who will they purchase? And with whom else in the value chain will they compete? In this Plenary, Carrier Executives talk of strategic viewpoints, actions and announcements that affect the landscape for all the players.
Search – Solutions to Discovering Content on a Mobile DeviceTime: Apr. 02, 2008 from 3:30 PM to 5:00 PM The more content that is available, the more difficult it is for consumers to find it. Discover-ability makes a huge revenue impact on content providers. Off portal case studies will be highlighted. This session will feature the leading Search companies sharing their insights and highlighting off-portal case studies.
The Wireless Internet – Enabling the Mobile ‘Infotainment’ UniverseTime: Apr. 02, 2008 from 3:30 PM to 5:00 PM The mobile web has opened up a whole new platform for accessing information and entertainment services, but issues of discoverability, usability and delivery have slowed growth. This session will feature members of the new broadband media value chain who will share their current expectations for access and content distribution via wireless. Barriers to the mobile Internet’s full potential will be identified along with methods for creating and leveraging a mass market for broadband media via the wireless channel.
Mobile “Customer-ization”CTIA Educational SessionsView schedules for this year's tracks :
Managing Mobile Content Sales – From Creation to DistributionTime: Apr. 01, 2008 from 1:00 PM to 2:30 PM As walled gardens are razed, more mobile content sales are taking place off-portal. While this trend offers consumers more choice, it creates new levels of complexity to the sale of mobile content. This panel will discuss all aspects of managing mobile content from creation to distribution and the steps in-between. Strategies for overcoming issues in consumer privacy, transparency in advertising, parental controls, billing and breakage, will be explored.
Mobile Video / TV / IPTV: What Are Subscribers’ Expectations and How Do We Meet Them?Time: Apr. 01, 2008 from 1:00 PM to 2:30 PM There has been lots of buzz around mobile video with new deals and major players making daily headlines, but subscriber uptake continues to be spotty. This panel will feature industry leaders addressing the business and marketing issues related to expanding consumer adoption of mobile video, including the strategies for monetizing mobile video through synergizing ecosystem stakeholder efforts and improving the user experience.
Cameraphone Code Scanning Technologies: A SurveyTime: Apr. 01, 2008 from 3:30 PM to 5:00 PM This panel discussion will be focused on the devices, software, applications, etc., that enable code scanning via a mobile phone’s camera functionality. While cameraphone code scanning has the potential to revolutionize the way users access information, content and advertising, questions still remain. What is the current state of the technologies? What are the main obstacles to mass adoption and what are the strategies to overcome them?
Mobile Marketing and Advertising: Forging a Direct Link with ConsumersTime: Apr. 01, 2008 from 3:30 PM to 5:00 PM Marketers seek simple solutions to allow them to interact with consumers in all aspects of their advertising and promotion. Consumers are also no longer satisfied with passive brand relationships and do value relevant, actionable information. Now is the time for brands to expand advertising to the mobile audience. History has shown that the most successful "campaigns" enable a two-way conversation or interaction between consumers and brands. Interwoven in this discussion is the unique tie of mobile to leverage other forms of traditional media, the prospect of using consumer generated information for better targeting and relevancy, and the overall improvement of the marketing message and adoption of a brand.
Mobile Demographics – Finding Up and Coming Niche MarketsTime: Apr. 02, 2008 from 1:00 PM to 2:30 PM Demographics have always been key to targeting marketing and advertising. This panel will describe the hot groups reachable via their mobile phone and focus on serving some of the smaller but growing demographic segments in the country. Is it all about the Urban Youth anymore? What are the opportunities in language specific (ie Hispanic) markets? College campuses? Sports Fans?
Will the Mobile Internet See the Creation of New, Billion-Dollar Startups?Time: Apr. 02, 2008 from 1:00 PM to 2:30 PM Each media-print, radio, television, cable, and Internet-has witnessed the creation of new billion dollar companies. Will the advent of mobile Internet see a similar phenomenon of new mega-media properties? Is mobile fundamentally different enough for startups to innovate and differentiate? Is the ecosystem fluid enough for new sites, content, and apps to gain users and usage? Or, are the Internet incumbents, from MSN and Google, to Amazon and eBay, fundamentally advantaged in mobile Internet? And, how are carriers affected by the answers to this debate? In this session, carriers, media incumbents, venture capitalists, and entrepreneurs will debate whether startups have a chance to win in the emerging mobile Internet.
Innovative Solutions for Commercializing Location Based ServicesTime: Apr. 02, 2008 from 3:30 PM to 5:00 PM LBS – it’s not just Navigation anymore. LBS serve both Enterprise and Consumer needs, however they are not currently fully integrated in the Mobile Lifestyle. Applications seem to be developed to fit either the Enterprise or the Consumer need. Over time, utilization of these applications will become integral to fulfilling a wide range of the “Pro-Sumer’s” information needs. This panel will address the application development and business trends behind filling this Mobile Lifestyle need.
Selling Mobile Content: Bundles or a la Carte?Time: Apr. 02, 2008 from 3:30 PM to 5:00 PM Mobile content sales are up, but still lag way behind where analysts predicted years ago. We need to Crack the Code behind packaging Digital Media and develop product structures that deliver maximum impact for digital media sales via the mobile. This session will look at what’s keeping consumers from driving mobile content sales higher and faster.
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