CTIA Educational Sessions

Next Gen Networks and Devices

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Media Sponsor:

Technologies enable wireless products and services, and the converged platform allows for enhanced capabilities at the network level and for customer-facing applications. Sessions in this track will focus on the developing technology implementation plans that will affect the wireless landscape over the next five years. The sessions will discuss strategies for technology integration between existing and new wireless and wireline operations.

Storefronts – Running the Platforms that bring the Apps

Time: Mar. 23, 2010 from 1:00 PM to 2:15 PM
Location: Las Vegas Convention Center − Room N 120

Storefronts are hot. Everyone’s launching them. What does that mean for the storefront provider, the developers, the network providers, and of course for the consumer? This session will focus on the technology issues involved in running the storefront platform. What criteria go into selecting the OS? What tech support do you need to have for the developer community? What does it really take to get an app successfully placed on your storefront? Panelists will provide an overview of the current market and insights into the future of the rapidly-expanding list of app storefront providers.

Panel
Moderator:	Tim Chang  (bio) Principal Norwest Venture Partners
Speakers:	Paxton Cooper  (bio) Senior Director, Developer Platform Research In Motion
	Gregg Sauter  (bio) Global Director, Third-Party Publishing Nokia
	Leroy Williams  (bio) Executive Director - Applications, Content, and Music Verizon Wireless
	Ted Woodbery  (bio) Vice President AT&T Mobility and Consumer Markets

Devices – What are the OEM’s planning?

Time: Mar. 23, 2010 from 2:30 PM to 3:45 PM
Location: Las Vegas Convention Center − Room N 120

You name the service - the modern mobile phone brings it to the consumer’s fingertips. Devices provide social networking, marketing and advertising, internet access on the go, and an overall entertainment outlet. Of course voice calls, messaging and ringtones are expected as standard now. So what’s next for the hand held device that none of us can live without? This session of Product Strategists and Planners from leading OEM’s will discuss technical improvements to expect and the technical limitations affecting design. Handset makers will offer insights into the latest in handset trends, their functionality and the fabulous features of the next generation of Smartphones.

Panel
Moderator:	William Stofega  (bio) Program Manager, Mobile Device Technology and Trends IDC
Speakers:	Nick DiCarlo  (bio) Vice President of Product Planning Samsung Telecommunications America
	Martin Fichter  (bio) vice president, product management and planning HTC
	Ian Laing  (bio) Vice President, Retail & Sales, NA Nokia
	Rick Osterloh  (bio) Corporate VP, Mobile Devices Motorola, Inc.

Devices- The Competitive OS Landscape

Time: Mar. 23, 2010 from 4:00 PM to 5:15 PM
Location: Las Vegas Convention Center - Room N 120

This session revisits the competitive landscape among OS providers. Each has strengths and a dedicated user base. Can they all survive? Will the application development market move along faster if there is more cohesion than competition in this arena? What strides are being made at the API layer to solve the conundrum of multiple OS? This session will provide a background review of the announcements in the last six months. More importantly, panelists will share their thoughts on the announcements and company strategies that will set the stage (define the platform) for developers, interoperability, and ultimately for consumer apps, in the next few years.

Panel
Moderator:	Avi Greengart  (bio) Research Director, Consumer Devices Current Analysis
Speakers:	Todd Brix  (bio) VP Strategy & Industry Microsoft
	Morgan Gillis  (bio) Executive Director LiMo Foundation
	Mike Hendrick  (bio) Director Mobile Software Development T-Mobile USA, Inc.
	Jon von Tetzchner  (bio) Co-Founder Opera Software

4G – 2B or not 2B?

Time: Mar. 24, 2010 from 1:00 PM to 2:30 PM
Location: Las Vegas Convention Center − Room N 120

Next Gen network decisions are the essential drivers of all decisions about wireless and this session highlights the Technology officers from key network providers. We expect a good debate to be had and important information to be shared on the differentiators among technologies. This discussion will provide answers to: What cellular technologies will be turned on and supported in the next 12-36 months? What is the deployment timeline for each? What are the advantages in speed and reliability of each technology?

Panel
Moderator:	Andrew M. Seybold  (bio) Founder & Principal Andrew Seybold, Inc.
Speakers:	Håkan Eriksson  (bio) Senior Vice President and General Manager, Technology, Chief Technology Officer Ericsson
	Christian Fredrikson  (bio) Head of Network Systems Strategy & Business Development Nokia Siemens Networks
	Madan Jagernauth  (bio) Vice President, Wireless Marketing and Product Management Huawei Technologies (USA)
	Tony Melone  (bio) CTO Verizon Wireless
	Wim Sweldens  (bio) President, Wireless Products Division Alcatel-Lucent

Convergence and Bandwidth – Traffic Jam or Jamming Traffic?

Time: Mar. 24, 2010 from 3:30 PM to 5:00 PM
Location: Las Vegas Convention Center − Room N 120

Consumers want to jam to their music, not be jammed on their network. High bandwidth consumer apps are putting pressure on network capacities. The US has over 40 million smart phone installed base now and, as that number continues to speed upward, the need for bandwidth will only grow. This session combines executives from network providers and major bandwidth users discussing the current tension in the ecosystem and what they are doing to mitigate subpar customer experiences. We expect to hear of potential resolutions that can resolve concerns about network bandwidth.

Panel
Moderator:	Peter Jarich  (bio) Service Director Current Analysis
Speakers:	Bob Azzi  (bio) SVP Network Sprint
	Arun Bhikshesvaran  (bio) Vice President of Strategy and CTO Ericsson
	Dow Draper  (bio) VP, Product Development & Innovation Clearwire
	Rob Gelick  (bio) SVP & GM; CBS Mobile CBS Interactive
	Gabriella Poczo  (bio) Sr. Director and Head of Mobile Engineering Skype Mobile

Opportunities for Monetizing Mobile

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Media Sponsor:

Thanks to advanced technologies, new markets for wireless services are popping up where you might least expect them. This track will explore the emerging wireless applications poised to penetrate unconventional customer bases and expose new market opportunities for wireless business expansion that include the sale of wireless goods and services.

Carrier Insights: Monetizing Mobile in 2010

Time: Mar. 23, 2010 from 1:00 PM to 2:30 PM
Location: Las Vegas Convention Center − Room N 112

The wireless industry is leveraging the magic of mobility to expand into previously undeveloped market segments. This panel will feature the insights and perspectives of the carrier representatives to CTIA’s Wireless Internet Caucus Leadership Council. During the session these thought leaders charged with the development of consumer data products for the top US wireless carriers will reveal their growth expectations for the year ahead and identify emerging avenues for monetizing mobile.

Panel
Moderator:	David Diggs  (bio) VP, Wireless Internet Development CTIA - The Wireless Association®
Speakers:	Len Barlik  (bio) VP, Wireless & Wireline Services Sprint
	Mark Collins  (bio) Senior VP - Data and Wireless Products AT&T
	Britt Wehrman  (bio) VP, Strategic Planning & Operations T-Mobile USA

What’s a Mobile Ad Network Worth?

Time: Mar. 23, 2010 from 1:00 PM to 2:15 PM
Location: Las Vegas Convention Center − Room N 116

With the recent flurry of merger and acquisition activity around Mobile Ad Networks, is 2010 indeed the year of Mobile Advertising? With the rapid increase in Smartphone penetration, the ability to advertise across mobile handsets has reached new heights. Brands, agencies, and marketers have proclaimed that mobile presents too compelling a value proposition to ignore. This panel hinges on the question of whether Mobile Ad Networks are the recipe for success in the kingdom of mobile advertising. What are the criteria that distinguish a good network? This panel will examine those criteria including types of reach, relevancy, audience channels, post-click tracking, as well as page views to measure what is most important : user engagement.

Panel
Moderator:	Michael Grossi  (bio) Director Altman Vilandrie & Company
Speakers:	David Gwozdz  (bio) CEO Mojiva, Inc
	Ruben Eduardo Maislos  (bio) Founder and Vice President of Business Development Pudding Media
	Paul Palmieri  (bio) President and CEO Millennial Media
	Jamie Wells  (bio) Global Director of Trade Marketing Microsoft Mobile Advertising Solutions

mRetail: Mobile Gives Shopping a Boost In the Store and on the Device

Time: Mar. 23, 2010 from 2:30 PM to 3:45 PM
Location: Las Vegas Convention Center - Room N 116

Brands, retailers and advertisers are increasingly turning to the mobile channel to engage consumers while they are in the purchase/decision process. How can these stakeholders truly coordinate their efforts to enhance the shopping experience via mobile? This session will explore the latest in-store uses of wireless that go beyond simple mobile couponing campaigns and expose the emerging opportunities for mobile-enabled extended packaging, consumer self-scanning, social networking and shopping-focused apps. Special emphasis will be given to the innovative applications of mobile technologies and mobile marketing campaigns that enhance consumer retail experiences both “in-store” and “on-the-go.”

Panel
Moderator:	Stephen Burke  (bio) Partner Direct Mobile Partners
Speakers:	Jeremy Lockhorn  (bio) Director of Emerging Media Razorfish
	Mendy Mendelsohn  (bio) CEO and co-founder 3GVision
	Scott Puopolo  (bio) Vice President, Global Service Provider Practice Cisco Internet Business Solutions Group
	Frank Riso  (bio) Senior Director of Retail Solutions Motorola Enterprise Mobility Solutions

The World Is Wide Open

Time: Mar. 23, 2010 from 3:30 PM to 5:00 PM
Location: Las Vegas Convention Center - Room N 112

This session will identify various views on the business models, services enablement, economics, bandwidth issues, and the effect on service pricing and device subsidies that have occurred and are occurring as a result of the roll out of “open” initiatives, including the customer view. Panelists will provide insights on the impact of new services and business models related to M2M and emerging devices, the effect on quality of service issues coming from bandwidth-intensive applications and services, and the many new companies that are emerging as a result of ”open” development.

Panel
Moderator:	David Sprosty  (bio) Partner/Principal The ROIG Group- CEIQ
Speakers:	Danny Bowman  (bio) President – Integrated Solutions Group Sprint
	Mike Concannon  (bio) Senior VP of Connectivity and Wireless Modems QUALCOMM
	Justin Denison  (bio) Vice President of Strategy Samsung Telecommunications America
	Frank Hanzlik  (bio) General Manager, Wireless Connectivity Dell
	Tony Lewis  (bio) Vice President - Open Developers Initiative Verizon Wireless
	Glenn Lurie  (bio) President, Emerging Devices/Nat'l Distro AT&T
	Omar Tellez  (bio) Chief Marketing Officer and EVP Synchronoss Technologies, Inc.

Mobile Marketing for 2010 – Successful Brand Strategies

Time: Mar. 23, 2010 from 4:00 PM to 5:15 PM
Location: Las Vegas Convention Center − Room N 116

A multitude of companies are stepping forward with highly successful marketing campaigns via mobile technologies. Some of the biggest brands in the world have embraced mobile marketing to complement traditional forms of advertising. This session features a number of well known brands and their partners detailing digital brand strategies and mobile presence for 2010. These brand experts will discuss how mobile is becoming a key complement to the overall marketing effort of every brand and offer helpful advice regarding what is working and what is not. The discussion will also include experience gained from mobile campaign development.

Panel
Moderator:	Konny Zsigo  (bio) President Wireless Developer Agency
Speakers:	Ran Farmer  (bio) Managing Director NetBiscuits
	Bryan Seti  (bio) VP, Marketing, WaterCraft Group Yamaha Motor Corporation USA
	Jon Vlassopulos  (bio) CEO Moderati
	Ian Wolfman  (bio) Partner, CMO imc²

The Small Carrier Perspective

Time: Mar. 24, 2010 from 1:00 PM to 2:15 PM
Location: Las Vegas Convention Center - Room N 116

Small mobile carriers face unique challenges but also distinct opportunities. This session will spotlight Tier II and Tier III mobile carriers discussing 2010’s specific avenues for monetizing mobile in smaller markets and their strategies for pursuing them. Special attention will be given to ways in which non-Tier I carriers have leveraged emerging mobility solutions to capture previously untapped customers and boost revenues.

Panel
Moderator:	Terry Addington  (bio) Chairman and CEO SI Companies
Speakers:	Johnie Johnson  (bio) Chief Executive Officer Nex-Tech Wireless, LLC
	Damian Sazama  (bio) VP, Marketing and Public Relations Interop Technologies
	Slayton S. Stewart  (bio) Chief Executive Officer Carolina West Wireless

Mobile Internet's Strategies for Accelerated Growth

Time: Mar. 24, 2010 from 2:30 PM to 3:45 PM
Location: Las Vegas Convention Center - Room N 116

While mobile Internet usage is on the upswing, mobile service providers and content developers are still seeking the right strategies to push it to the next level. How much of a boost can we expect from the newest generation of smart phones, and applications? What is the perspective of carriers who provide Internet access via their network? How competitive will embedded WiFi be, and when? This session will detail the real-world innovative strategies that are successfully increasing traffic to the mobile Internet to enable both compelling and engaging consumer experiences and a boost in the uptake of multimedia services.

Panel
Moderator:	Bryan Biniak  (bio) Managing Director & Founder Provenance Ventures, LLC
Speakers:	Bob Gessel  (bio) VP and Head of Network and Technology Strategy Ericsson
	David Hagan  (bio) President and CEO Boingo Wireless
	David Katz  (bio) Vice President, Yahoo! Mobile North America Yahoo!
	Patrick Remy  (bio) Vice President, Devices Orange
	Todd Zander  (bio) Vice President, Digital Media Distribution Discovery Communications

Mobile Augmented Reality

Time: Mar. 24, 2010 from 4:00 PM to 5:15 PM
Location: Las Vegas Convention Center - Room N 116

Your Cameraphone feature is not just for photos anymore. Augmented reality technologies are blending virtual imaging into the real-time video captured via mobile phones. The result is an enhanced reality in which desired information and/or entertainment elements are merged with a user’s actual surroundings. This session will offer an overview of this emerging area and detail how mobile augmented reality’s incorporation into games, apps advertising and other mobile sectors is changing the way the world is viewed via the mobile. The specific challenges and opportunities this market faces will also be addressed.

Panel
Moderator:	Athena Polydorou  (bio) Director, Wireless Internet Development CTIA - The Wireless Association®
Speakers:	Laura Diaz  (bio) Sr. Manager, Partner & Developer Program NAVTEQ Network For Developers
	Maribeth Grandy  (bio) Faculty - Augmented Environments Lab Georgia Institute of Technology
	Philipp Schloter  (bio) General Manager & Business Head, Point & Find Nokia
	Eric Singley  (bio) Product Manager Yelp, Inc
	Bruno Uzzan  (bio) CEO Total Immersion

Applications Driving Mobile Innovation and Partnerships

Media Sponsor:

Traditional and non-traditional partners join in wireless ventures to meet the burgeoning opportunities. Mobile industry players are finding that the business environment is evolving and that the rules of engagement are changing. These topics will examine the business side of the wireless partnerships, and will contrast the old landscape with the industry’s emerging prospects.

Bridging the Americas - Forging into LATAM

Time: Mar. 23, 2010 from 1:00 PM to 2:15 PM
Location: Las Vegas Convention Center - Room N 110

While mobile is being embraced globally, the evolution of each geographic market has its own unique direction, pace and impediments to overcome. Mobile phones are becoming powerful tools to collect data on many issues, ranging from global health to the environment. This session will discuss opportunities and strategies for operators and their support vendors to develop successful businesses in spite of the special challenges that exist. Strategies for emulating successful international outcomes here in the US will also be outlined.

Panel
Moderator:	Derek Kerton  (bio) Principal Analyst The Kerton Group
Speakers:	Francisco Gomez Alamillo  (bio) Secretary General AHCIET
	Pablo Mlikota  (bio) Senior Vice President Syniverse
	ARTURO PEREYRA  (bio) Communications Industry Director ORACLE
	Jorge Partidas  (bio) CEO WAU Móvil
	Stefan Rust  (bio) CEO Exicon
	Omar Salvador  (bio) Senior Analyst Pyramid Research

mHealth

Time: Mar. 23, 2010 from 2:30 PM to 3:45 PM
Location: Las Vegas Convention Center − Room N 110

The convergence of healthcare and mobile technologies has the potential both to change the lives of individuals and to contribute to the reform of the nation’s healthcare system. This session will focus on the latest developments in mHealth with specific emphasis on how wireless body sensors are being integrated with mobile and short-range wireless technologies to enable a new class of health services for the monitoring, diagnosis and long-term treatment of acute and chronic health issues. Specific barriers to market growth and strategies for overcoming them will be revealed.

Panel
Moderator:	Azita Arvani  (bio) Principal Arvani Group, International
Speakers:	Nobuyuki Akimoto  (bio) Executive Partner DOCOMO Capital, Inc.
	Sandra Elliott  (bio) Director, Consumer Technology and Service Development Meridian Health
	Dr. Mohit Kaushal  (bio) Digital Healthcare Director FCC Omnibus Broadband Initiative
	John Maschenic  (bio) Director- Enterprise Solutions - Healthcare Verizon Wireless
	Clint McClellan  (bio) Sr. Director Bus Dev; Wireless Health Qualcomm

Analyst Crossfire – A Roundtable Discussion

Time: Mar. 23, 2010 from 4:00 PM to 5:15 PM
Location: Las Vegas Convention Center − Room N 110

This panel will feature notable industry analysts with expertise in a multitude of areas throughout the global wireless landscape. During this session, the analysts will provide views on hot industry topics. Among the areas of discussion are: 4G/LTE/Broadband deployment, mobile advertising, mobile devices, developing business models, and international issues. The panel will spend a portion of the session time on each topic and will expound on forecasted trends in a specific sector of the industry.

Panel
Moderator:	Patrick Parodi  (bio) President Exicon
Speakers:	Ben Boissevain  (bio) Managing Partner Agile Equity, LLC
	Tarek Elmasry  (bio) Partner & Leader of Telecom Practice McKinsey & Company
	Simon Khalaf  (bio) President & CEO Flurry
	Kirk Parsons  (bio) Sr. Director/Analyst, Wireless Services J.D. Power and Associates

Off Portal Content – Coming Full Circle

Time: Mar. 24, 2010 from 1:00 PM to 2:15 PM
Location: Las Vegas Convention Center − Room N 110

A few short years ago, carriers were strongly urged to move away from the “walled garden” approach to content distribution to enable a burgeoning content market to sell directly to consumers. But whether on or off deck, content discovery remains a daunting task for consumers today. As we trend back toward targeted content distribution, what opportunities does the future hold for services that push relevant content to specific users and groups? Have consumers benefitted from the increase in content latitude they now possess as a result of the off-portal model or has it only introduced greater confusion? Is discovery still the lynch pin to a successful off portal business? Join this panel as they examine the effects of business paradigms built to distribute mobile content off portal and how they have changed over time. This session will address the current dangers confronting the industry off portal and what is being done to mitigate any lasting negative effects.

Panel
Moderator:	Mark Donovan  (bio) SVP, Mobile + Sr. Analyst comScore, Inc.
Speakers:	Rick Bolander  (bio) Managing Director Gabriel Venture Partners
	Matt Golden  (bio) Partner BlackBerry Partners Fund
	Jeremy Kagan  (bio) CEO eBIZ.mobility LTD
	John McCready  (bio) Vice President, Product Management of No Nortel
	Paul Reddick  (bio) CEO Handmark

Mobile Video: Overcoming Fragmentation for the Benefit of Users

Time: Mar. 24, 2010 from 1:00 PM to 2:15 PM
Location: Las Vegas Convention Center − Room N 112

Though mobile video is steadily gaining in popularity, the sector faces various hurdles including market fragmentation and the absence of a common user experience across platforms and devices. This session will feature thought leaders offering insights into the market’s future trends, the most promising emerging business models and the developing partnerships and applications shaping the mobile video space. The collective steps the market must take to both prevent consumer frustration and keep mobile video on the upswing will also be addressed.

Panel
Moderator:	Scott Cohn  (bio) Senior Correspondent CNBC
Speakers:	Jonathan Barzilay  (bio) SVP, Programming and Advertising FLO TV
	Eric Berger  (bio) Senior Vice President, Digital Networks Sony Pictures Television
	Tim Connolly  (bio) VP Mobile & Digital Distribution Disney & ESPN Networks
	Gunnar Garfors  (bio) CEO Norwegian Mobile TV Corporation (NMTV)
	Robert Hyatt  (bio) Executive Director AT&T
	Aaron Kohn  (bio) VP Corporate Strategy, General Manager of National Geographic Mobile National Geographic Global Media
	Anne Schelle  (bio) Executive Director OMVC

Mobile Money 101 – The Overview Course on What’s Now and What’s Next

Time: Mar. 24, 2010 from 2:30 PM to 3:45 PM
Location: Las Vegas Convention Center − Room N 110

"Show me the money!" goes the famous movie quote, but when will we be able to see the money via our mobile phones? This session is an overview of Financial Services via mobile phone: Payments, Banking, and Commerce. The representatives selected for this panel are key innovators in this field and will relay how the landscape has changed so quickly and share just how much more change needs to occur so that wireless customers can see their money.

Panel
Moderator:	Tom Wills  (bio) Senior Analyst Javelin Strategy & Research
Speakers:	James Anderson  (bio) Vice President, Center of Excellence for Mobile MasterCard Worldwide
	Eric Duprat  (bio) General Manager, PayPal Mobile PayPal
	Barry McCarthy  (bio) General Manager, Mobile Commerce and POS First Data
	Joseph Salesky  (bio) Chairman and Co-founder ClairMail
	Dave Vigil  (bio) Senior Vice President Firethorn Holdings, LLC, a Qualcomm company

Applications – Consumer Entertainment and Social trends

Time: Mar. 24, 2010 from 2:30 PM to 3:45 PM
Location: Las Vegas Convention Center − Room N 112

Consumers want entertainment. They want to be connected to their friends. It’s not just face to face in the high school hallways and it’s not just teenagers who want this. This session brings together top application names in the entertainment and socialization space to let them talk about what consumer demands these app providers are filling with their latest apps. They will preview the next hot trends for mobile phone apps and how multiple storefronts and phones change the expectations of the consumers.

Panel
Moderator:	Lee Daniels  (bio) President Daniels Consulting
Speakers:	Jeff Duchmann  (bio) Area Vice President, Music RealNetworks
	Brian Knapp  (bio) Chief Operating Officer Loopt
	Alison Rosenthal  (bio) Head of Mobile Business Development Facebook
	Paul Scanlan  (bio) President and Co-founder MobiTV

Social Networking and User Generated Content – A Perfect Pair?

Time: Mar. 24, 2010 from 4:00 PM to 5:15 PM
Location: Las Vegas Convention Center − Room N 110

Social networking isn’t just for tech-savvy young adults any more, yet many social networking sites labor to generate cash flow to maintain operations. Is the explosion of user-generated content an opportunity to stem this tide and reshape the media landscape? Does social networking offer the opportunity for networks to monetize User Generated Content (UGC) through a number of vehicles including augmented reality apps, LBS, gaming and other enhancements? This session seeks to disrupt the status quo, creating new opportunities for marketers, app developers and even traditional mobile content creators to maximize social networks with returns from UGC services.

Panel
Moderator:	Steven Brumer  (bio) President Wireless Rain
Speakers:	Antony Beswick  (bio) Head of Global Social Networking Strategy Ericsson
	Allison Cerra  (bio) Chief Marketing Officer, Americas Region Alcatel-Lucent
	Tal Givoly  (bio) Chief Scientist Amdocs
	Kamar Shah  (bio) Managing Director Vortex Mobile
	Justin Siegel  (bio) CEO and co-founder MocoSpace
	Emily Soelberg  (bio) Director of Mobile Applications AT&T

Applications – Location Enabled Future

Time: Mar. 24, 2010 from 4:00 PM to 5:15 PM
Location: Las Vegas Convention Center − Room N 112

Mobile location based services in the U.S. have gained significant momentum over the past couple of years, and are being widely adopted by consumers and enterprises. Concurrently, wireless data usage has undergone significant transformation. Many successful applications are reliant upon Location Information. The experts on this panel will discuss what types of Location Enabled applications and content are desired to improve life's productivity and how these services are being monetized. Most importantly, the discussion will cover what the industry challenges are, and what’s in store for the future.

Panel
Moderator:	Gaurav Garg  (bio) Partner Sequoia Captial
Speakers:	Doug Antone  (bio) Sr. Vice President Navigation & Telematics TeleCommunication Systems Inc.
	Eric Blumberg  (bio) Founder & President Smarter Agent
	Walter Doyle  (bio) President & CEO uLocate Communications/ Where.com
	Rip Gerber  (bio) President & CEO LOC-AID Technologies
	Patrick McDevitt  (bio) Vice President, Community Mapping Tele Atlas

SIS- Money- Keynote

Time: Mar. 22, 2010 from 9:00 AM to 9:29 AM
Location: Room N 256

Panel
Moderator:	Kate Kingberger  (bio) Director, Wireless Internet Development CTIA - The Wireless Association
Moderator:	James van Dyke  (bio) President and Founder Javelin Strategy & Research

SIS- Money- 1) Payment Processing

Time: Mar. 22, 2010 from 9:30 AM to 10:20 AM
Location: Room N 256

Payments transacting digitally over the mobile phone differ from payments over the Internet. Learn from these panelists how fast mobile is moving, and what is being done to assure the consumer experience is great.

Panel
Moderator:	Nick MacIlveen  (bio) Principal Consultant Tsentro Group
Speakers:	Mary Clark  (bio) VP- Financial Clearing Syniverse Technologies
	Cameron Franks  (bio) Senior Director, mCommerce Sybase 365
	Conrad Sheehan  (bio) Founder, CEO mPayy, Inc.

SIS- Money- 2) Bank Perspective

Time: Mar. 22, 2010 from 10:40 AM to 11:30 AM
Location: Room N 256

Banking over the mobile is an important extension of banking retail services to the handheld device. Learn from this group what are the latest innovations and uptake by consumers.

Panel
Moderator:	Jacqueline Chilton  (bio) Partner Glenbrook Partners LLC
Speakers:	Peter Ho  (bio) Vice President and Product Manager Wells Fargo
	Rebecca Loevenguth  (bio) Director of Strategic Alliances Western Union, Mobile
	Sarah Overcash  (bio) VP, Mobile Banking Channel Manager SunTrust Bank
	Tim Ruhe  (bio) Vice President, Strategy and Business Development Fiserv, Electronic Banking Services

SIS- Money- 3) Apps

Time: Mar. 22, 2010 from 11:40 AM to 12:30 PM
Location: Room N 256

Applications on your smart phone are as powerful as the applications functionality. Learn from these Providers on what they are innovating to effect great consumer experiences from depositing checks to paying for retail experiences.

Panel
Moderator:	Steve Mott  (bio) Principal BetterBuyDesign
Speakers:	Jeff Dennes  (bio) Executive Director of Mobile and Internet USAA
	Howard Gefen  (bio) General Manager, Amazon Mobile Payments Amazon.com
	Ron Hirson  (bio) SVP Marketing & Product Development BOKU
	Craig McNeil  (bio) CEO Mozido

SIS- Money- 4) NFC

Time: Mar. 22, 2010 from 1:30 PM to 2:20 PM
Location: Room N 256

Near Field Communication- just how near is the US to having this implemented? There has been great advancements outside the US, and these panelists can speak to that experience and fill in their hopes and expectations for growth in the US.

Panel
Moderator:	Randy Vanderhoof  (bio) executive director Smart Card Alliance
Speakers:	Damien Balsan  (bio) Director, Business Development, Nokia De Nokia
	Jean-Louis Carrara  (bio) VP - Trusted Service Management Gemalto
	Michael Mullagh  (bio) CEO VIVOTECH
	Siva Narendra  (bio) Co-Founder and CTO Tyfone, Inc.

SIS- Money- 5) Commerce

Time: Mar. 22, 2010 from 2:30 PM to 3:20 PM
Location: Room N 256

Commercial transactions in the US are starting to move from the bricks and mortar to Internet purchases. This group of companies can speak to what aspects of transactions over the Mobile Phone can be expected to be introduced in-aisle and at-checkout.

Panel
Moderator:	Soumen Ganguly  (bio) Principal Altman Vilandrie & Company
Speakers:	Jonathan Bulkeley  (bio) CEO Scanbuy
	Jim Greenwell  (bio) President & CEO Danal, Inc./BilltoMobile
	Dan Loomis  (bio) Global Product Manager, Mobile & New Markets VeriFone

SIS- Money- 6) International

Time: Mar. 22, 2010 from 3:30 PM to 4:20 PM
Location: Room N 256

Many companies have progressed faster outside the US than inside. Learn what great trends international markets see, and the technical innovations that are occurring overseas. This group of experts manage millions of dollars a day, and the US market has great potential.

Panel
Moderator:	J. Dax Hansen  (bio) Attorney at Law Perkins Coie, LLP
Speakers:	Soren Bested  (bio) Managing Director Monitise Americas
	Mehul Desai  (bio) CEO C-Sam, Inc.
	Michael Diamond  (bio) Senior Vice President, Business Development Obopay
	Joseph Salesky  (bio) Chairman and Co-founder ClairMail

State and Federal Policy

Plenary – Wireless Hot Topics

Time: Mar. 23, 2010 from 1:00 PM to 2:30 PM
Location: Las Vegas Convention Center − Room TBA

Key Federal and state government decision makers will discuss wireless policy hot topics on a range of issues including wireless broadband, network management, and more. Panelists will answer questions about policies they think will best spur wireless’ continued growth, innovation, and evolution.

Federal: The Looming Spectrum Crisis – Next Steps for Additional Wireless Broadband Spectrum

Time: Mar. 23, 2010 from 2:45 PM to 4:00 PM
Location: Las Vegas Convention Center − Room TBA

As the wireless ecosystem moves to a more open environment, and consumer demand for mobile data continues to rise, the need for additional spectrum to accommodate wireless broadband services becomes more acute. This panel will discuss the evolution of the wireless ecosystem, options for identification and reallocation of spectrum for wireless broadband, and ways to most efficiently use the spectrum already allocated.

Plenary – The Wireless Online Experience: Responsible Wireless Use

Time: Mar. 24, 2010 from 1:15 PM to 2:15 PM
Location: Las Vegas Convention Center

This panel will feature state and Federal policymakers and wireless industry representatives discussing responsible use policies for wireless devices. Panelists will address the policy implications of responsible wireless use issues such as texting while driving, "sexting", privacy, and wireless carrier efforts to provide consumers with choice and control over wireless content.

Federal: The National Broadband Plan – Where Do We Go From Here?

Time: Mar. 24, 2010 from 2:30 PM to 3:45 PM
Location: Las Vegas Convention Center

With the release of the Commission’s National Broadband Plan to Congress, this panel will look at implementation of the plan. Policymakers will discuss the next steps for bringing the Commission’s vision for U.S. broadband to fruition along with the challenges to making the plan a reality.

Federal: Reducing Distracted Driving: Exploring Technological Solutions

Time: Mar. 24, 2010 from 4:00 PM to 5:00 PM
Location: Las Vegas Convention Center

This panel will feature wireless industry representatives and solution innovators to discuss potential solutions to combat distracted driving.