CTIA Educational Sessions

Applications Driving Mobile Innovation and Partnerships

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Traditional and non-traditional partners join in wireless ventures to meet the burgeoning opportunities. Mobile industry players are finding that the business environment is evolving and that the rules of engagement are changing. These topics will examine the business side of the wireless partnerships, and will contrast the old landscape with the industry’s emerging prospects.

Social Networking and User Generated Content – A Perfect Pair?

Time: Mar. 24, 2010 from 4:00 PM to 5:15 PM
Location: Las Vegas Convention Center − Room N 110

Social networking isn’t just for tech-savvy young adults any more, yet many social networking sites labor to generate cash flow to maintain operations. Is the explosion of user-generated content an opportunity to stem this tide and reshape the media landscape? Does social networking offer the opportunity for networks to monetize User Generated Content (UGC) through a number of vehicles including augmented reality apps, LBS, gaming and other enhancements? This session seeks to disrupt the status quo, creating new opportunities for marketers, app developers and even traditional mobile content creators to maximize social networks with returns from UGC services.