International CTIA WIRELESS® 2012 News

Survey Commissioned by CTIA-The Wireless Association® Shows Moms and Women Increasingly Favoring Wireless Technology for Daily Life Activities, Including Keeping Connected with Families

Fri, 06 Jan 2012 00:00:00 GMT

Majority of women said wireless devices make the family feel closer when apart; keep the family informed about each other’s activities and locations; and help coordinate schedules

Almost 45 percent said wireless devices help the family spend more time together

WASHINGTON, D.C. – A survey commissioned by CTIA-The Wireless Association® and using Qualtrics, revealed surprising responses from U.S. women about how they are using wireless technology, choosing their devices, replacing traditional communication tools with mobile and how wireless technology is allowing families to spend more time together and to be better connected. The results, which were obtained by surveying 1,005 women, were released today and show a pronounced shift to mobile from such communication modes as landlines and desktop computers, and a substantial favoring of wireless technology for a wide array of family activities and interactions.

When asked if the respondents were either primarily responsible or involved in making decisions on wireless devices and/or services for their family, more than 94 percent said yes. More than 74 percent of these women also paid their families’ monthly wireless service bills.

Since these women play a leading role in deciding their families’ wireless technology purchases, CTIA asked what the most important factors were when they chose their mobile devices. 36 percent said Internet connection speed was the most important; 25 percent said the price of the device (including service plan options); 17 percent said network coverage; 11 percent said design of the device (including screen size and shape); and eight percent said the operating system. These answers were similar to those given when respondents were asked about what the primary factors were when they chose a wireless device for others in the family. 36 percent said Internet connection speed was most important; 32 percent said price of the device (including service plan options); 11 percent said network coverage; nine percent said design of the device (including screen size and shape).

In addition to the factors the women used when choosing the mobile devices, the top five uses cited were:

Internet access, 81 percent
Email, 69 percent
Text messaging/instant messaging (IM), 64 percent
Camera/video, 41 percent
Search, 29 per cent
Social networking, 26 percent
Games, 26 percent
Calendar/reminders, 21 percent
Maps/navigation, 18 percent
Entertainment, 13 percent

When asked what they thought was the most important function of their mobile devices: 61 percent said the Internet; 42 percent said text messaging/IM; and 40 percent said voice. More than 38 percent of women said their mobile devices were their main access point to the Internet and almost a third (32 percent) said mobile broadband had replaced their traditional Internet service. Almost half (48 percent) of the respondents said that their wireless phones have replaced their landline as their primary means of voice communications. 51 percent of the respondents said they spend between one and four hours using their wireless devices daily.

In response to what functions they used to perform on a computer that they now almost solely perform on their mobile devices:

51 percent said text messaging/IM
39 percent said email
34 percent said camera/video
32 percent said weather
31 percent said maps/GPS/navigation
30 percent said calendar/reminders
26 percent said games
24 percent said social networking
22 percent said search
21 percent said music

Another aspect of the survey addressed women’s perceptions of how wireless technology was impacting family dynamics and behavior. Anecdotally, some might believe technology divides families, but the CTIA survey shows that almost 85 percent said wireless devices make the family feel closer when apart. Almost 80 percent said they use mobile devices to keep the family informed about each other’s activities and locations while 70 percent said it helps coordinate schedules. In addition, almost 45 percent said wireless devices help the family spend more time together.

“It’s undeniable that wireless devices have changed the way we live and work. As our survey has proven, mobile technology is also changing the way families interact and improving the quality of time they’re spending with each other. As the father of a nine-year-old daughter, I know that’s invaluable,” said Robert Mesirow, vice president and show director of CTIA. “Interestingly, the results also showed that the most important factors when making purchasing decisions do not necessarily correlate with the most important functions of the devices. This is another example of the U.S. wireless industry providing their customers with phenomenal options and innovations, which Americans are recognizing as being indispensible.”

The survey also asked moms what they thought consumed the most of their children’s mobile screen time. The top five answers were: texting, single-player games, social networking, completion of schoolwork and assignments and music.

1,005 women in households with more than two people responded to the survey during the week of December 5, 2011. For more information on survey methodology and results, please click here.

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About CTIA Shows
CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA ENTERPRISE & APPLICATIONS™ takes place Oct. 9-11, 2012 at the San Diego Convention Center in San Diego, Calif. Visit www.ctiashows.com.

About CTIA
CTIA–The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC. Visit www.ctia.org.

Press Contacts:
Amy Storey, astorey@ctia.org, 202-736-3207
Ty Sheppard (US), Finn Partners for CTIA Shows, ty@finnpartners.com, (310) 488-4495

Save the Date – International CTIA WIRELESS® 2012, May 8-10, New Orleans

Tue, 06 Dec 2011 00:00:00 GMT

Exhibit Floor Is Sold Out and Expanding; Show Management Urges Participants to Book Travel and Hotels Now

WASHINGTON, D.C. — December 6, 2011 — CTIA–The Wireless Association® today issued a formal save-the-date for International CTIA WIRELESS® 2012, the premier event for all things mobile, on May 8-10 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA also announced an exhibit floor expansion and has advised participants to book flights and hotels as soon as possible to ensure the best rates and availability and avoid possible overbooking.

Based on astounding demand, CTIA expanded into a new hall, Hall G, to accommodate the growing number of companies who know their presence at CTIA is essential to their commercial profile. Among other things, the expansion represents the infiltration of mobile into business plans across vertical industries and the importance of International CTIA WIRELESS 2012 to make the right connections.

As the city of New Orleans prepares for the influx of more than 40,000 mobile industry professionals, CTIA show management has advised attendees and exhibitors to book flights and hotels as soon as possible.

“International CTIA WIRELESS 2012 reflects the North American mobile industry that is the epicenter of innovation, investment and revenue,” said Robert Mesirow, vice president and show director of CTIA. “Our new timing later in the spring and the popularity of New Orleans have contributed to unprecedented pre-event buzz, which will continue to build as we announce keynotes, educational programming and other event highlights.”

PR Contacts:
Amy Storey
CTIA–The Wireless Association
Office: (202) 736-3207
E-mail: astorey@ctia.org

Ty Sheppard
Finn Partners for CTIA
Mobile: (310) 488-4495
E-mail: sheppardt@ruderfinn.com

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CTIA Presents Its Second Wireless Health Pavilion at MEDICA 2011

Wed, 16 Nov 2011 00:00:00 GMT

Qualcomm Wireless Health and AT&T Sponsor Leading mHealth Showcase

DÜSSELDORF, GERMANY — November 16, 2011 — CTIA–The Wireless Association® today announced the opening of its second Wireless Health Pavilion (WHP) at the MEDICA 2011 World Forum for Medicine at the Düsseldorf Trade Fair Centre until November 19. MEDICA is the largest medical trade fair in the world, with more than 4,400 exhibitors and more than 138,000 visitors from more than 110 countries. The WHP is located in Hall 15, Booth D04 and showcases cutting-edge technologies from the booming mHealth sector.

“As the global trade organization representing the wireless industry, one of CTIA’s primary goals is to help develop new industry segments across an increasingly fertile ecosystem,” said Robert Mesirow, vice president and show director for CTIA. “By bringing mobile innovation to the largest health event in the world, CTIA hopes to stimulate the adoption of new technologies that will improve and streamline healthcare and health services now and in the future.”

Wireless health is generating significant interest and has already begun to revolutionize the medical landscape. Juniper Research estimates that by 2014, the remote monitoring industry will be worth $1.9 billion alone. At the same time, CTIA works across all niche markets to maximize the speed and effectiveness of mHealth deployments. This involves a range of activities, from certifying new products to collaborating with members of the mHealth value chain.

In addition to exhibitors, the WHP will host a number of special events, including:

WHP Ribbon Cutting, 2:30 p.m., November 16, open to all attendees and press
Cocktail Networking Reception, 4:30 p.m. – 6:30 p.m., November 16
Wireless Health Presentation (Part One), 10:30 a.m. – 10:50 a.m., November 17, open to all attendees and press in the MEDICA Media Forum, Booth A11
WHP Press Tour, 11:00 a.m., November 17, open to media only
mHealth Panel Discussion, 12:00 p.m. – 12:50 p.m., November 17, open to all attendees and press in the MEDICA Media Forum, Booth A11
USA Reception, 7:00 p.m. – 9:00 p.m., November 17, open to WHP exhibitors in the MEDICA Media Forum, Booth A11
Wireless Health Presentation (Part Two), 10:30 a.m. – 10:50 a.m., November 18, open to all attendees and press in the MEDICA Media Forum, Booth A11
Networking Breakfast Reception, 10:30 a.m. – 11:30 a.m., November 19, open to all attendees and press

For a complete agenda of presentations and networking events, visit www.ctiashows.com/MEDICA.

WHP supporters include founding sponsor Qualcomm Wireless Health; premier sponsor AT&T, Inc.; and supporting sponsors Continue Health Alliance and the Wireless-Life Sciences Alliance.

WHP exhibitors include A&D Company, Ltd.; AliveCor; AT&T, Inc.; Case Western Reserve; CINTERION; connectBlue; Continua Health Alliance; emporia Telecom Produktions; Fjord; Fleetwood Group, Inc.; iKnowHEALTH; IVT Corporation; Nonin Medical, Inc.; Plux-Wireless Biosignals; Qualcomm Wireless Health, Sotera Wireless, Inc.; Swiss Mobile Med; Telcare, Inc.; TZ Medical; Wireless Life Science Alliance; World Congress; and Zephyr Technology.

About CTIA
CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. International CTIA WIRELESS® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA ENTERPRISE & APPLICATIONS™ takes place Oct. 9-11, 2012 at the San Diego Convention Center in San Diego, Calif. Visit www.ctiashows.com. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.

PR Contacts:
Amy Storey (US)
CTIA–The Wireless Association
Office: (202) 736-3207
E-mail: astorey@ctia.org

Keith Mangum (EU)
Mangum Hills Balfour for CTIA
Mobile: +49 (151) 226 555 12
E-mail: kmangum@mangumhillsbalfour.com

Ty Sheppard (US)
Finn Partners for CTIA
Mobile: (310) 488-4495
E-mail: sheppardt@ruderfinn.com

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